Mudanho rinokosha rinovimbisa kugadzirisa zvakare kutengeserana kwenyika dzepasi rose, United States neChina dzakazivisa danho rakazara remitengo nhasi zvichitevera mwedzi yenhaurirano muGeneva. Chiziviso chakabatana, chinorumbidzwa se "kuhwina-kuhwina chiitiko" nenyika mbiri, chinobvisa mutero wakarebesa pamazana ezvigadzirwa-kusanganisira kudzikiswa kwakasimba pamidziyo yemitambo senge padel nepickleball paddles. Kune vagadziri nevatengesi kunze kwenyika mumaindasitiri ari kusimukira aya, chibvumirano chinovhura mikana isati yamboitika yekuwedzera kuwanikwa kwemusika uye kusimbisa kudyidzana kwePacific.
Makumi Mamakore Makakatanwa Akagadziriswa
Chibvumirano ichi chinopedzisa makore ekunetsana kwekutengeserana kwakatanga nehondo yekutengeserana yeUS-China yekupera kwa2010s. Mumakore gumi apfuura, mutero wezvinhu zvemitambo zvakaitwa neChina wakadzika pakati pegumi neshanu muzana kusvika pamakumi maviri neshanu muzana, zvichikonzera kusava nechokwadi kune vanotenga kunze kwenyika vekuUS uye kukwidza mitengo yevatengi. Pickleball — Mutambo weAmerica uri kukurumidza kukurumidza kukurumidza kwemakore matatu akateedzana — uye padel, tenisi-squash hybrid yakawedzera mukurumbira, yakatarisana nekunetsekana. Vatengesi vaigara vachipfuudza mitengo yemitero kune vatengi, vachidzikamisa kudiwa kwemaprimiyamu paddles uye accessories.
"Nhasi chiziviso hachisi chemitero chete - ndezvekudzikamisa cheni dzekutengesa uye kuvakazve kuvimba," akadaro Mumiriri weUS Trade Katherine Lowe panguva yemusangano wevatori venhau kuGeneva. "Nekubvisa zvipingaidzo izvi, tiri kupa mabhizinesi simba rekuvandudza, kukwikwidza uye kuendesa kukosha kumamirioni evatambi."
Pakarepo Mabhenefiti ePadel uye Pickleball Suppliers
Kune vagadziri veChinese vanonyanya hunyanzvi hwekuita padel uye pickleball midziyo, chibvumirano chinogadzirisa marwadzo akanyanya. Vatengi vekuUS, avo vanodarika makumi matanhatu muzana ekutengesa kwepasi rose kwepickleball paddle, vanga vangwarira mutengo usingafungidzikike. "Vatengi vedu vanogona ikozvino kuodha nechivimbo, vachiziva kuti hapana mutero wakavanzika kana kunonoka," akadaro Zhang Wei, CEO weShenzhen-based PowerStrike Sports, anotungamira kunze kwenyika kweanosanganiswa paddles. "Kujeka uku kunotibvumira kutarisa paR&D uye kudyidzana kwenguva refu."
Vaongorori veindasitiri vanoronga kuti kubviswa kwemitero kuchadzikisa mitengo yekutengesa ne12-18% yemapadhi ekutanga, zvichiwedzera kugamuchirwa mumisika yemazuva ese uye yehunyanzvi. Nekutora chikamu kwepickleball kunopfuura mamirioni makumi mashanu evatambi muUS chete, vatengesi vanotarisira kuvhiya makumi matatu muzana mumaodha neQ4 2025.
Strategic Inohwina yeAmerican Bhizinesi
Zvigadzirwa zveUS uye vatengesi zvakare vanomira kuti vawane. Nekugadzirisa kunze kwenyika kwezvinhu zvakagadzirwa neChinese, senge kabhoni fiber zviso uye polymer cores - makambani anogona kudzikisa mutengo wekugadzira uye kudzoreredza mari yakachengetwa mukushambadzira uye zvirongwa zvepasi. "Iyi inochinja-chinja yekukura pickleball munharaunda dzisina kuchengetedzwa," akadaro Jessica Torres, muvambi weDenver-based SpinServe Pickleball. "Midziyo inodhura inoreva kuwanda kweligi, makambi evechidiki, uye kuwanikwa."
Chibvumirano ichi zvakare chinosanganisira zvisungo zvekuchengetedzwa kwepfuma yenjere, kugadzirisa kushushikana kwenguva refu pamusoro pezvinhu zvemanyepo. Kuwedzeredzwa kwetsika kubatirana kuchakurumidzisa kutumira, kuve nechokwadi chemwaka wekuda maspikes (semuenzaniso, kutengesa kwezororo) hakuchatungamira mukuperevedza kwezvinhu.
Nguva Itsva yeGlobal Sports Commerce
Chibvumirano cheGeneva chinosvika semitambo miviri ichipfuura niche. Padel, yatove indasitiri yepasirese yemadhora mazana maviri emadhora, iri kuwana mukurumbira mumaguta eUS, ukuwo kuiswa kwepickleball mu2028 Los Angeles Olympics kwamutsa kufarira kwepasirese. “Mutengo wakaderera uchaita kuti vanhu vawane magiya epamusoro,” akadaro nyanzvi yezvehupfumi Dr. Michael Yuan. "Tiri kutarisa maitiro ekuita: vatambi vakawanda, makwikwi akawanda, madhiri enhau - zvese zvinokurudzirwa nemidziyo inodhura, yemhando yepamusoro."
Vagadziri veChinese vari kutogadzirisa. PowerStrike Sports inoronga kuvhura California-yakavakirwa kugovera hub mukudonha uku, ichicheka nguva dzekutumira kubva pamazuva makumi matatu kusvika kumaawa makumi manomwe nemaviri kune vatengi veUS. Kambani inokwikwidza AcePaddle yakazivisa mari inosvika miriyoni makumi maviri ekudyara mukutsvaga kwezvinhu, zvinoenderana neBiden manejimendi yekugadzira girinhi yekugadzira.
Kutarisa Mberi: Kudyidzana Pamusoro PeMakwikwi
Nepo chibvumirano ichi chinoratidza danho rakakosha kumberi, vanobatana vanosimbisa kuti nhaurirano inoenderera mberi yakakosha. "Mitemo yekutengeserana inofanirwa kushanduka nemaitiro evatengi," akakurudzira Li Qiang, Gurukota reChina reCommerce. "Chitarisiko chedu pari zvino kusimudzira hunyanzvi hwemamiriro ekunze uko mafemu eUS neChinese anoumba chizvarwa chinotevera chehunyanzvi hwemitambo."
Kune madiki uye epakati mabhizinesi (SMEs) pamativi ese ePacific, meseji iri pachena: nzvimbo yekutamba iri kuenzana. Sezvo mitero inopera munhoroondo, kubatana-kwete kukwikwidza-kuchatsanangura ramangwana remitambo yekuvaraidza.
,
Nguva yekutumira: May-13-2025